# Future

> Future is a website and marketing platform for small businesses, side projects and ideas. A visitor describes what they're building, and Future makes three custom homepage designs from their answers. They choose a design and edit its words, photos and styles. A template made to fit them is also an option. Every plan includes a website, hosting, forms, contacts, newsletter sign-ups and visitor insights. Booking, the Shop with a 0% platform fee, deposits and no-show fees, review requests and automatic emails (rebooking nudges, win-back and welcome) start with Pro. Future doesn't send newsletters: owners collect sign-ups in Contacts and send from their own email tool. Coming soon: texts, gift cards, free domain registration and the AI visibility report.

Plans open soon. Prices below were set by the owner on October 8, 2026.

## Who it's for

- [All audiences](https://builtonfuture.com/for/): businesses, side projects and ideas.
- [Hair salons](https://builtonfuture.com/for/hair-salons/): Future is a website builder for hair salons, salon suites and solo stylists in the US. It designs a custom website for your salon and adds online booking, deposits and review requests. Text reminders are Coming soon.
- [Barbers](https://builtonfuture.com/for/barbers/): Future is a website builder for barbershops and independent barbers in the US. It designs a custom website for your shop and adds online booking for each barber, deposits and review requests. Text reminders are Coming soon.
- [Nails, lashes, brows, esthetics](https://builtonfuture.com/for/nail-lash-brow-esthetics/): Future is a website builder for nail technicians, lash artists, brow artists and estheticians in the US. It designs a custom website for your studio and adds online booking, deposits and review requests. Text reminders and gift cards are Coming soon.
- [House cleaning](https://builtonfuture.com/for/house-cleaning/): Future is a website builder for house cleaning businesses and solo cleaners in the US. It designs a custom website and adds quote requests, online booking and review requests. Text reminders are Coming soon.
- [Lawn care](https://builtonfuture.com/website-design/landscaping/): Future is a website builder for lawn care and landscaping businesses in the US. It designs a custom website and adds quote requests, online booking and review requests. Automatic emails such as rebooking nudges come with Pro; text reminders are Coming soon.
- [Pest control](https://builtonfuture.com/website-design/pest-control/): Future is a website builder for pest control businesses in the US. It designs a custom website with tap-to-call, pages for each pest and service area, quote requests, booking and review requests. Text reminders are Coming soon.
- [Handyman](https://builtonfuture.com/for/handyman/): Future is a website builder for handymen and small repair businesses in the US. It designs a custom website and adds quote requests, online booking and review requests. Text reminders are Coming soon.
- [Plumbers](https://builtonfuture.com/website-design/plumbing/): Future is a website builder for plumbers and plumbing companies in the US. It designs a custom website with tap-to-call, pages for each service and area, quote requests, online booking and review requests. Text reminders are Coming soon.
- [HVAC](https://builtonfuture.com/website-design/hvac/): Future is a website builder for HVAC companies in the US. It designs a custom website with tap-to-call, pages for each service and area, estimate requests, online booking for maintenance visits, tune-up reminders by email and review requests.
- [Electricians](https://builtonfuture.com/website-design/electrician/): Future is a website builder for electricians and electrical contractors in the US. It designs a custom website with tap-to-call, pages for each service and area, quote requests, online booking and review requests.
- [Roofers](https://builtonfuture.com/website-design/roofing/): Future is a website builder for roofers and roofing contractors in the US. It designs a custom website with inspection requests, project galleries, pages for each service and area, review requests and follow-ups on estimates.
- [Contractors](https://builtonfuture.com/website-design/contractor/): Future is a website builder for general contractors, builders and remodelers in the US. It designs a custom website with project galleries, service and area pages, estimate requests, review requests and follow-ups on bids.
- [Photographers](https://builtonfuture.com/for/photographers/): Future is a website builder for photographers. It makes custom homepage designs, lets you edit your photos and words, and includes galleries and enquiry forms. Online booking is available, or your buttons can link to the booking tool you already use.
- [Bakeries and cafés](https://builtonfuture.com/for/bakeries-cafes/): Future is a website builder for bakeries and cafés. It makes custom homepage designs and lets you show your menu, photos, opening hours and directions. Contact forms send cake and other enquiries to your email and Contacts list.
- [Restaurants](https://builtonfuture.com/website-design/restaurant/): Future is a website builder for restaurants in the US. It designs a custom website with a menu you can edit, hours and directions, catering and private event enquiries, events, an email sign-up for regulars, and links to the ordering and reservation services you already use.
- [Coaches](https://builtonfuture.com/for/coaches/): Future is a website builder for life, career and business coaches. It makes custom homepage designs, lets you edit your approach and program details, and includes enquiry forms. Use Future's online booking or link to your existing scheduling tool.
- [Personal trainers](https://builtonfuture.com/for/personal-trainers/): Future is a website builder for personal trainers and strength coaches. It makes custom homepage designs and lets you show your training options, approach and location. Enquiry forms and online booking give visitors a way to take the next step.
- [Dentists](https://builtonfuture.com/website-design/dental/): Future is a website builder for dentists and dental practices in the US. It designs a custom website and adds appointment requests, online booking, review requests and email reminders when a check-up is due. Text reminders are Coming soon.
- [Nonprofits](https://builtonfuture.com/for/nonprofits/): Future is a website builder for nonprofits and community groups. It makes custom homepage designs and lets you publish your mission, programs, location and hours. Forms collect enquiries, and buttons can link to your existing donation or volunteer service.
- [Consultants](https://builtonfuture.com/for/consultants/): Future is a website builder for independent consultants and small advisory firms. It makes custom homepage designs and lets you explain your services and experience. Enquiry forms and online booking help visitors contact you, or you can link to your existing scheduling tool.
- [Law firms](https://builtonfuture.com/website-design/law-firm/): Future is a website builder for law firms and solo lawyers in the US. It designs a custom website for your firm and adds practice area pages, attorney bios, consultation requests, online booking and a pipeline from first enquiry to client.

## Website design by trade

- [Business website design by industry](https://builtonfuture.com/website-design/): every trade, with the pages and features each one needs and example designs made by Future.
- [Contractor website design](https://builtonfuture.com/website-design/contractor/): Contractor website design for remodelers and general contractors: project galleries, detailed estimate forms and license details. See three designs free.
- [HVAC website design](https://builtonfuture.com/website-design/hvac/): HVAC website design with tap-to-call, seasonal offers, maintenance plan and financing pages, and tune-up booking. See three designs for your company, free.
- [Electrician website design](https://builtonfuture.com/website-design/electrician/): Electrician website design with tap-to-call, a page for every job from EV chargers to panel upgrades, and your license up top. See three designs free.
- [Landscaping website design](https://builtonfuture.com/website-design/landscaping/): Landscaping website design with before-and-after galleries, lawn care plans, seasonal services and quote forms. See three designs for your crew, free.
- [Pest control website design](https://builtonfuture.com/website-design/pest-control/): Pest control website design with a page for every pest, tap-to-call, service plans and inspection requests. See three free designs made for your company.
- [Plumbing website design](https://builtonfuture.com/website-design/plumbing/): Plumbing website design with tap-to-call on every page, emergency hours, a page for each job and town, and your pricing up front. See three designs free.
- [Roofing website design](https://builtonfuture.com/website-design/roofing/): Roofing website design with storm-damage and insurance-claim pages, financing, before-and-after galleries and inspection requests. See three designs free.
- [Auto repair website design](https://builtonfuture.com/website-design/auto-repair/): Auto repair website design with hours up top, online booking, a page per repair and reviews that work on a phone. See three free designs for your shop.
- [Restaurant website design](https://builtonfuture.com/website-design/restaurant/): Restaurant website design with a real menu page, order and reserve buttons, and hours and directions on every page. See three designs for your place, free.
- [Dental website design](https://builtonfuture.com/website-design/dental/): Dental website design with online booking, new-patient pages, insurance details and comfort notes for nervous patients. See three designs free.
- [Law firm web design](https://builtonfuture.com/website-design/law-firm/): Law firm web design with a page per practice area, attorney bios, phone-ready intake and consultation booking. See three designs for your firm, free.
- [Church website design](https://builtonfuture.com/website-design/church/): Church website design with service times up front, a plan-your-visit page, sermons, events and a giving button. See three designs for your church, free.

## Glossary

- [Small business website glossary](https://builtonfuture.com/glossary/): website and local marketing terms in plain English.
- [301 redirect](https://builtonfuture.com/glossary/301-redirect/): A 301 redirect is a permanent forward from one web address to another. When someone opens the old address, their browser and Google are sent straight to the new page instead. Businesses use 301 redirects when they move to a new website, change a page's address or switch domain names, so old links keep working.
- [Above the fold](https://builtonfuture.com/glossary/above-the-fold/): Above the fold means the part of a web page people see before they scroll. The phrase comes from newspapers, where the biggest stories sat on the top half of the folded front page. On a website, it's your first screen: on a phone, roughly your header, headline and one or two buttons.
- [AI Overviews](https://builtonfuture.com/glossary/ai-overviews/): Google AI Overviews are short, AI-written answers that appear at the top of some Google search results. They sum up an answer from several web pages and show links to the sources they used. For a local business, being one of those sources can put your name in front of searchers above the regular results.
- [Alt text](https://builtonfuture.com/glossary/alt-text/): Alt text is a short written description of an image on a web page. Screen readers read it aloud to people who can't see the picture, browsers show it when an image fails to load, and search engines use it to understand what the image shows. It sits in the page's code, not on the screen.
- [Business email](https://builtonfuture.com/glossary/business-email/): A business email address is one that ends in your own domain name, like hello@yourbusiness.com, instead of a free webmail address. It shows customers the email really comes from your business. You get one by owning a domain and pairing it with an email service, which can be separate from your website.
- [Call to action](https://builtonfuture.com/glossary/call-to-action/): A call to action is a short instruction on a web page that tells visitors what to do next. It's usually a button or link with a few clear words, like "Call now", "Book online" or "Get a free quote". Often shortened to CTA, it turns someone reading about your business into someone contacting you.
- [Call tracking](https://builtonfuture.com/glossary/call-tracking/): Call tracking is a way to see which of your marketing makes the phone ring. You give each ad, listing or campaign its own phone number, and every number forwards to your real line. A call tracking service counts and often records the calls, so you can see where each one came from.
- [Click-to-call](https://builtonfuture.com/glossary/click-to-call/): Click-to-call is a phone number or button on a website that starts a call when someone taps it on a phone. Instead of reading your number and typing it in, a customer taps once and their phone dials you. On a computer, the same link can open a calling app.
- [CMS (content management system)](https://builtonfuture.com/glossary/cms/): A CMS, or content management system, is software that lets you add and change the words, photos and pages on your website without writing code. You log in, edit a page much like a document, and publish. Some you install and look after yourself; others come built into a website builder.
- [Contact form](https://builtonfuture.com/glossary/contact-form/): A contact form is a short form on a website where visitors type their name, contact details and a message, then send it to the business with one button. It saves them opening their email, and it gives you the same details every time. Quote forms and estimate request forms are contact forms built for one job.
- [Conversion rate](https://builtonfuture.com/glossary/conversion-rate/): A conversion rate is the share of website visitors who do the thing you want, such as call, book or send a form. You work it out by dividing conversions by visitors: if 400 people visit in a month and 12 get in touch, your conversion rate is 3%. It measures how well your site turns visitors into leads.
- [Core Web Vitals](https://builtonfuture.com/glossary/core-web-vitals/): Core Web Vitals are three measures Google uses to judge how a web page feels to real visitors: how fast the main content loads (LCP), how quickly the page responds to a tap or click (INP), and how much the layout jumps around while loading (CLS). Google reports them from real Chrome users' visits.
- [CRM](https://builtonfuture.com/glossary/crm/): A CRM, short for customer relationship management, is software that keeps every lead and customer in one place: their contact details, what they asked for, every conversation and the next step. Instead of names scattered across sticky notes, texts and inboxes, you see who needs a reply, a quote or a follow-up today.
- [Custom domain](https://builtonfuture.com/glossary/custom-domain/): A custom domain is a web address you own, like yourbusiness.com, used for your website instead of the free address a website builder gives you, which usually ends in the builder's own name. You buy it from a domain registrar, renew it each year, and connect it to your website by changing a few settings.
- [DNS](https://builtonfuture.com/glossary/dns/): DNS, short for Domain Name System, is the internet's address book. It turns a domain name people can remember, like yourbusiness.com, into the numeric address of the computer that holds your website, and tells email where to go. The instructions are stored as DNS records at the company that manages your domain.
- [Domain name](https://builtonfuture.com/glossary/domain-name/): A domain name is your website's address on the internet, like yourbusiness.com. It's what people type into a browser, what follows the @ in a business email address, and what goes on your signs and cards. You rent it from a domain registrar a year or more at a time, and it stays yours while you renew.
- [Email marketing](https://builtonfuture.com/glossary/email-marketing/): Email marketing is sending emails to people who have agreed to hear from your business, such as customers and newsletter subscribers. It covers newsletters, offers, seasonal reminders and automatic messages like a welcome email or a follow-up after a visit. For a small business, it's one of the most direct ways to bring past customers back.
- [Generative engine optimization](https://builtonfuture.com/glossary/generative-engine-optimization/): Generative engine optimization, or GEO, is the work of making your business easy for AI tools to understand, trust and mention when they answer questions. It covers AI assistants and AI search answers such as Google's AI Overviews. Much of it overlaps with good SEO: clear pages, accurate business details and plain answers to real questions.
- [Google Analytics](https://builtonfuture.com/glossary/google-analytics/): Google Analytics is Google's free tool for measuring the people who visit your website: how many come, where they come from, which pages they view and what they do, like sending a form. The current version is called GA4. It works by adding a small piece of tracking code to every page of your site.
- [Google Business Profile](https://builtonfuture.com/glossary/google-business-profile/): A Google Business Profile is the free listing that shows your business on Google Search and Google Maps. It holds your name, address or service area, phone number, hours, photos and reviews. When someone searches for a business like yours nearby, this profile is often the first thing they see, before any website.
- [Google Local Services Ads](https://builtonfuture.com/glossary/local-services-ads/): Google Local Services Ads are ads that put local service businesses at the very top of Google search results, usually with a Google Verified badge, a star rating and a call or message button. You pay for each lead, such as a phone call or a message, rather than for each click.
- [Google Search Console](https://builtonfuture.com/glossary/google-search-console/): Google Search Console is a free tool from Google that shows how your website appears in Google Search. It lists the searches that showed your pages, how often people clicked, which pages Google has indexed, and problems that could keep a page out of results. You prove you own the site, then Google shares the data.
- [Intake form](https://builtonfuture.com/glossary/intake-form/): A client intake form is a set of questions a new client or patient answers before a first meeting: who they are, how to reach them and what they need help with. Law firms, dental practices and other appointment-based businesses use them to prepare, spot poor fits early and save time in the first conversation.
- [Landing page](https://builtonfuture.com/glossary/landing-page/): A landing page is a web page built around one goal, such as getting a call, a quote request or a booking. It's usually the page people arrive at from an ad, an email or a search result. Unlike a homepage, which introduces everything you do, a landing page focuses on one offer and leaves out distractions.
- [Lead generation](https://builtonfuture.com/glossary/lead-generation/): Lead generation is the work of attracting people who might need what you sell and getting their contact details, so you can follow up. A lead is a potential customer who has raised a hand: called, filled out a form, booked a consultation or asked for a quote. For a local business, your website is usually where leads arrive.
- [Local SEO](https://builtonfuture.com/glossary/local-seo/): Local SEO is the work of helping your business show up when people nearby search for what you do, like "roofer near me" or "pest control in Phoenix". It covers your Google Business Profile, your reviews, your website's service and town pages, and keeping your business details consistent across the web.
- [Map pack](https://builtonfuture.com/glossary/map-pack/): The map pack is the box of local results Google shows near the top of the page for searches like "plumber near me" or "pizza": a map with pins and, usually, three businesses listed under it. Each listing comes from a Google Business Profile, with its rating, hours and buttons to call or get directions.
- [Meta description](https://builtonfuture.com/glossary/meta-description/): A meta description is a short summary of a web page, written into the page's code, that search engines may show under the page's title in search results. Visitors don't see it on the page itself. A good one tells a searcher, in a sentence or two, what the page offers and why to click.
- [NAP (name, address, phone)](https://builtonfuture.com/glossary/nap/): NAP stands for name, address and phone number: the three details that identify a local business online. In local SEO, NAP consistency means writing them exactly the same way on your website, your Google Business Profile and every directory or social profile, so search engines and customers can tell they all describe one business.
- [No-show fee](https://builtonfuture.com/glossary/no-show-fee/): A no-show fee is a charge a business makes when a client misses a booked appointment without canceling in time. The amount and the notice period are set in a policy the client agrees to when they book, usually with a card saved on file or a deposit taken up front.
- [Online booking](https://builtonfuture.com/glossary/online-booking/): Online booking lets customers choose a service, a date and a time on your website and confirm the appointment themselves, without calling. The system shows only the times you're free, sends a confirmation, and can take a deposit. It's also called online scheduling, and it works day or night.
- [Online ordering](https://builtonfuture.com/glossary/online-ordering/): Online ordering lets customers choose dishes from your menu on a website or app, pay, and pick a time for pickup or delivery, without phoning in. A restaurant can take orders on its own website, through an ordering system it controls, or through delivery apps that list many restaurants and take a cut of each order.
- [Page speed](https://builtonfuture.com/glossary/page-speed/): Page speed is how quickly a web page loads and becomes usable: how soon the main content appears, how fast the page responds to a tap, and whether things jump around while it loads. It's usually measured on a phone over a mobile connection, because that's where slow pages hurt most.
- [Responsive design](https://builtonfuture.com/glossary/responsive-design/): Responsive design is a way of building a website so the same pages rearrange themselves to fit any screen. On a computer you might see three columns side by side; on a phone they stack into one, the text stays readable without zooming, and buttons grow big enough to tap with a thumb.
- [Review request](https://builtonfuture.com/glossary/review-request/): A review request is a short message, by email, text or in person, asking a customer to leave a review of your business, usually on Google. The best ones are sent soon after the job, thank the customer by name, and include a direct link that opens the review form in one tap.
- [Schema markup](https://builtonfuture.com/glossary/schema-markup/): Schema markup is code added to a web page that labels its facts in a standard vocabulary search engines understand, from schema.org. It tells them, for example, that a string of numbers is your phone number, that a list is your opening hours, or that a page is a restaurant's menu. Visitors never see it.
- [SEO](https://builtonfuture.com/glossary/seo/): SEO, short for search engine optimization, is the work of making your website easier for search engines to find, understand and trust, so it shows up when people search for what you offer. For a small business it covers your site's setup, the words on each page, and your reputation across the web.
- [Service area business](https://builtonfuture.com/glossary/service-area-business/): A service area business is one that goes to its customers, at their homes or job sites, instead of serving them at its own storefront or office. Plumbers, cleaners and mobile mechanics are typical. On Google, it can hide its street address and show the towns or area it covers instead.
- [Service area page](https://builtonfuture.com/glossary/service-area-page/): A service area page is a page on your website about the work you do in one town, city or neighborhood. Businesses that travel to their customers, like plumbers, roofers and cleaners, use them to show up when people search for a service plus a place, such as "drain cleaning in Mesa".
- [SSL certificate](https://builtonfuture.com/glossary/ssl-certificate/): An SSL certificate is a small data file that lets a website use https, the secure version of a web address. It encrypts what passes between your site and a visitor, such as form details or card numbers, and proves to the browser that the site really belongs to your domain.
- [Testimonials](https://builtonfuture.com/glossary/testimonials/): A testimonial is a statement from a real customer about their experience with your business, which you publish on your website or in your marketing with their permission. Unlike a review on Google, you choose which testimonials to show and where, so they work best when they're specific, attributed and easy to believe.
- [Trust signals](https://builtonfuture.com/glossary/trust-signals/): Trust signals are the details on a website that show a visitor your business is real, qualified and reliable before they contact you. They include license and insurance details, reviews and testimonials, guarantees, years in business, memberships, real photos of your team and work, and clear contact details.
- [UTM parameters](https://builtonfuture.com/glossary/utm-parameters/): UTM parameters are short tags added to the end of a link, such as utm_source=flyer, that tell your analytics tool where each visitor came from. They let you see which emails, ads, social posts, flyers and QR codes actually bring people to your website, instead of lumping them all together.
- [Web designer](https://builtonfuture.com/glossary/web-designer/): A web designer is a professional who plans how a website looks and works: the layout of each page, the colors and type, the photos, and the path a visitor takes to call, book or buy. Many also build the site, write or edit the words, and set it up to be found on Google.
- [Web hosting](https://builtonfuture.com/glossary/web-hosting/): Web hosting is the service that stores your website's files on computers called servers, which stay connected to the internet day and night and send your pages to anyone who visits. Your domain name is the address people type; hosting is the place the site actually lives. Every website needs both.
- [Website accessibility](https://builtonfuture.com/glossary/website-accessibility/): Website accessibility means building a website so people with disabilities can use it: people who are blind and use screen readers, who can't use a mouse, who have low vision or color blindness, or who are deaf and need captions. The most widely used yardstick is WCAG, the Web Content Accessibility Guidelines.
- [Website as a service](https://builtonfuture.com/glossary/website-as-a-service/): Website as a service, or WaaS, is a way of getting a website for a monthly or yearly subscription instead of a large upfront fee. The plan usually covers the design, hosting, security, updates and support, and often marketing tools, so the site keeps being looked after for as long as you subscribe.
- [Website builder](https://builtonfuture.com/glossary/website-builder/): A website builder is an online tool that lets you create, edit and publish a website without writing code. You start from a template or, increasingly, a design made from a description of your business, then change the words and photos in your browser. Hosting is usually included in a monthly or yearly plan.
- [Website maintenance](https://builtonfuture.com/glossary/website-maintenance/): Website maintenance is the ongoing work of keeping a website secure, working and up to date after it launches. It covers technical jobs like software updates, security fixes, backups and renewing the domain and security certificate, plus content jobs like changing hours, prices, photos and staff, and checking that forms still arrive.
- [Website template](https://builtonfuture.com/glossary/website-template/): A website template is a ready-made website design, with pages, layout, fonts and colors already set, that you fill in with your own words and photos. Website builders offer templates by trade or style, and the same template is often used by many other businesses, sometimes in your own town.

## Plans (US dollars, owner-approved)

- Starter: $19/month billed yearly ($228 a year). Or $26/month billed monthly. Your website and the marketing essentials. Everything you need to start: A website designed for your business and a free logo; Hosting, security and upkeep; Design changes when you need them; Editing by click or in plain words; Unlimited forms and contacts; Getting found on Google and in AI answers; Help chat and a person to help; Your own domain; Visitor insights: know who's interested; Up to 50 pages and 5 GB of files; Newsletter sign-ups saved to your contacts; 1 new design a month; 2 team members. On yearly billing: Free domain for year one (Coming soon).
- Pro: founding price $28/month billed yearly ($336 a year), locked in. New yearly sign-ups after November 7: $39/month ($468 a year). Or $47/month billed monthly. Get found, get booked, get paid. Everything in Starter, plus: Online booking and events; Shop with a 0% platform fee; Automatic tax, shipping zones and discount codes; Gift cards (Coming soon); Deposits and no-show fees; Customer accounts; Review requests; 3 running automations: pick from review requests, rebooking nudges, win-back and welcome emails, in words you approve; Up to 1,500 automatic emails a month; 100 text messages a month (Coming soon); Up to 150 pages and 10 GB of files; 2 new designs and 1 site rebuild a month; 5 team members; Simple monthly report (Coming soon). On yearly billing: Free domain for year one (Coming soon).
- Premier: founding price $69/month billed yearly ($828 a year), locked in. New yearly sign-ups after November 7: $99/month ($1,188 a year). Or $119/month billed monthly. More reach, with a person on your side. Everything in Pro, plus: CRM pipeline: leads to customers; See which channels bring you customers; Unlimited automations; Up to 5,000 automatic emails a month; 250 texts a month (Coming soon); AI visibility report (Coming soon); Weekly rank tracking (Coming soon); Local map rankings (Coming soon); AI visibility check (Coming soon); Monthly growth report with suggestions (Coming soon); Competitor watch (Coming soon); Your own app included (Coming soon); Up to 1,000 pages and 50 GB of files; 5 new designs and 2 site rebuilds a month; 15 team members; Priority support from a person the same business day. On yearly billing: Free domain for year one (Coming soon).
- Founding prices are for yearly plans started by November 7, and are kept while your plan stays active.
- Add-on: Your own app, $49/month plus $299 one-time setup. One-time setup includes us publishing it for you. Included in Premier. Coming soon.
- Every plan: See your designs and templates free, and pay when you're ready to build and publish. 15 days money back, minus a claimed domain's cost.
Prices shown are per month for yearly plans, paid in full when you buy. Monthly plans are also available. You'll see the final price, including any tax, before you pay.
- Details: https://builtonfuture.com/pricing/

## Comparisons (sourced, checked October 3, 2026)

- [Future vs Wix](https://builtonfuture.com/compare/wix/)
- [Future vs Squarespace](https://builtonfuture.com/compare/squarespace/)
- [Future vs GoDaddy](https://builtonfuture.com/compare/godaddy/)
- [The side-by-side test: same request, five builders, Lighthouse scores](https://builtonfuture.com/compare/side-by-side/)
- [Wix vs Squarespace? Why there's a better option](https://builtonfuture.com/compare/wix-vs-squarespace/)

## Questions

### What is Future?

Future is a website and marketing platform for small businesses, side projects and ideas. Tell it what you're building, and it makes three custom homepage designs from your answers. Pick one and edit the words, photos and styles. Forms, contacts, visitor insights, online booking, the Shop, review requests and automations are built in. Text reminders are Coming soon.

### Is Future only for salons and trades?

No. Future is also for law firms, dental practices, restaurants, photographers, bakeries and cafés, coaches, personal trainers, nonprofits and consultants. Your answers guide the design and content, whatever you're building.

### Can I use it for a side project?

Yes. Start with your name or project name and describe your idea. You can edit the words, photos and styles and choose the pages your project needs.

### Can I use Future if I work on my own?

Yes. You can make a site for yourself, your solo business or your project. Answer the questions, choose a design and edit it yourself.

### Is it really free to see my designs?

Yes. Seeing your designs and templates is free. Pay when you're ready to build and publish; plans open soon. Every plan has 15 days money back, minus a claimed domain's cost.

### What does "customized for you" mean?

Your designs are customized for you using your answers: your name, what you do, your city and the style you like. A template made to fit you is also an option. Choose a direction and edit its words, photos, fonts and colors.

### What if I don't like the three designs?

You can change the words, photos, fonts and colors in a design. If none feels right, a template made to fit you is also an option, and you can edit it to make it yours.

### How long do my designs take?

Usually a few minutes. When lots of people are making sites at once, you can wait in line and we'll email you, or start right away with a template made to fit you.

### When can I publish my site?

Plans open soon. You can see and pick your designs now, and we'll email you when you can go live.

### How much does it cost?

Starter: $19/month billed yearly ($228 a year). Or $26/month billed monthly. Pro: founding price $28/month billed yearly ($336 a year), locked in. New yearly sign-ups after November 7: $39/month ($468 a year). Or $47/month billed monthly. Premier: founding price $69/month billed yearly ($828 a year), locked in. New yearly sign-ups after November 7: $99/month ($1,188 a year). Or $119/month billed monthly. Founding prices are for yearly plans started by November 7, and are kept while your plan stays active. Starter covers your website and marketing essentials. Pro adds booking, the Shop, review requests and automations. Premier adds the CRM pipeline and priority support. Texts and the AI visibility report are Coming soon. Simple monthly report on Pro; weekly rank tracking, local map rankings, an AI visibility check, a monthly growth report with suggestions, competitor watch and your own app included on Premier are all Coming soon.

### Do I need to know design or code?

No. Answer a few questions to get your designs, then click words or photos to change them. You can adjust fonts and colors, use Undo and check the phone view in the Builder.

### Can I keep the tools I already use?

Yes. Your site's buttons can link to your existing booking, ordering or donation service. You decide where each button sends visitors.

### Can I use my own domain name?

Yes. Connect a domain you already own. A free domain for the first year on every yearly plan is Coming soon.

## Other pages

- [Examples](https://builtonfuture.com/examples/): 47 homepage designs customized for fictional businesses (not real customers).
- [Affiliate program](https://builtonfuture.com/affiliates/)
- [About](https://builtonfuture.com/about/)
- [Press](https://builtonfuture.com/press/)
- [Contact](https://builtonfuture.com/contact/): Built on Future, LLC makes Future; email support@builtonfuture.com.
- [Terms of Service](https://builtonfuture.com/terms/)
- [Privacy Policy](https://builtonfuture.com/privacy/)
- [Money-Back Guarantee and Refund Policy](https://builtonfuture.com/refund-policy/)
- [Acceptable Use and Fair Use Policy](https://builtonfuture.com/acceptable-use/)