Why Future
Why build your business on Future
A website made for your business, the tools to bring work in, and the parts you never see, done properly. Here's what that means, and how you can check it.
Performance
Fast on every phone.
Most of your visitors find you on a phone, often on a slow connection. Future builds every page to load quickly there, without you having to think about it.
- Lean pagesEach page carries only the code it needs.
- Images sized automaticallyA phone gets a phone-sized picture, not the one you uploaded.
- No tracking scriptsNo third-party trackers or ad scripts slowing your pages down.
- Lean pages
- Images sized automatically
- No tracking scripts
These are the principles every Future site is built on. We'll add a measured score from a live Future site once we've measured one properly.
AI
AI that works for your business.
AI does the slow parts: the design and the words that tell search engines and AI assistants who you are. You stay in charge of every word.
- Three designs customized for youFrom your answers: your name, what you do, your city and the style you like.
- An about section that explains youIt says plainly who you are, what you do, where, and your services, which is what search engines and AI answers read.
- Edit your site from a chat appComing soon
Two designs Future made for Kessler Injury Law, a fictional personal injury law firm in Denver, Colorado, from the same one line about the business.
Customization
Make it yours, all the way down.
Your design is a starting point, not a cage. Everything on the page can be changed, and nothing you try is permanent until you publish.
- Click any word or photo to change it
- Styles, fonts and colors
- Galleries, slideshows and tables
- Video backgrounds
- Check and adjust the phone view
- Undo
- Custom code for pros
The Builder, editing a homepage Future made for a fictional gym. A real screenshot.
Quality
Built properly, so you don't have to think about it.
The parts of a website you never see are the ones that go wrong. Future takes care of them for you.
- Clean structureHeadings, links and labels laid out so search engines and screen readers can follow the page.
- Sample content can't go live by accidentAny example text or photo left in your design is flagged, and has to be dealt with before you publish.
- Daily backupsYour site is backed up every day.
- Your visitors' data stays privateNo third-party trackers on your site.
Before your first publish, Future lists any sample content still to replace. A real screenshot.
Marketing tools
Get found. Get booked.
A website should bring work in. These are built into Future, not bolted on.
- Found on Google and in AI answersEach page is written and labeled so search engines and AI assistants can tell people what you do and where.
- Online bookingClients pick a service and a time on your site, day or night.
- Unlimited forms and contactsEnquiries from your forms are kept together in one list.
- Forms that reach your inboxContact and quote forms send each message to your email.
- Visitor insights without trackersSee visits and popular pages without third-party tracking code.
- Review requests (Pro and Premier)
- Automations (Pro and Premier)
- Text remindersComing soon
- Found on Google and in AI answers
- Online booking
- Unlimited forms and contacts
- Forms that reach your inbox
- Visitor insights without trackers
- Review requests (Pro and Premier)
- Automations (Pro and Premier)
Text reminders Coming soon
Review requests and automations are on Pro and Premier. Text reminders are Coming soon.
Hosting and upkeep
Hosting, updates and maintenance, all handled for you.
No servers, plugins or updates to look after. Your plan includes the running of your website.
- Hosting includedYour site is hosted for you as part of your plan. Nothing to set up or renew separately.
- Updates and security handledFuture keeps the platform and your site's software up to date for you.
- Secure https on every siteEvery site is served over https, including on your own domain.
- Daily backupsYour site is backed up every day.
Apps
Works with the tools you already use.
You don't have to move everything at once. Keep the tools you rely on and let your new site send people to them.
- Square, Vagaro, GlossGenius, Jobber, CalendlyLink your Book button straight to the booking tool you already use.
- GooglePages built to be found in Google Search.
- Your chat appComing soonWork on your site by chatting in plain words.
- More connections coming
Your Book button links to
- Square
- Vagaro
- GlossGenius
- Jobber
- Calendly
Found on
Work from your AI app Coming soon
- Your chat app
More connections coming
Names are the tools' own; Future isn't affiliated with them.
Your content
Your content stays yours.
You're building your business on Future, not handing it over.
- Your domainIf you ask for a refund, we keep only the domain's cost, and the domain stays yours.
- Your contentYour words and photos belong to you.
- Your customers' detailsThe people who contact or book you are your customers, not ours.
- Export your content any time
- Your domain
- Your content
- Your customers' details
- Export your content any time
If you ask for a refund, we keep only the domain's cost, and the domain stays yours.
See your website before you decide.
Free to see. Three designs, customized for your business.